Background
Founded three years ago, Jian Clinic is strategically located near three major universities and colleges, providing convenient access to thousands of students and faculty members. With the nearest primary hospital ten miles away, Jian Clinic fills a critical healthcare gap in the community. Offering a comprehensive blend of Traditional Chinese Medicine (TCM) and Western medical practices, the clinic provides both treatment and wellness services. Its primary mission is to make healthcare affordable and accessible for residents within a five-square-mile radius.
Challenge
In China, independent clinics like Jian Clinic face mounting operational challenges. The rapid rise of new clinics, expansion of medical alliances, and growth of community hospitals have created fierce competition, making it difficult for small, standalone clinics to maintain their patient base. Additionally, digital healthcare platforms attract patients with the convenience of online services, leaving many traditional clinics struggling to keep up. Some have even been forced to close under these pressures.
Jian Clinic is also feeling the weight of these changes. To counter these challenges, the clinic’s founders, Dr. Jianguo and Dr. Lucy Chen, have recognized the need to differentiate their services to stand out in this competitive landscape. After thoughtful research, they identified breast cancer screening and early intervention as a crucial yet under-addressed need in their community. By addressing this need, they could not only attract new patients but also contribute meaningfully to women’s health.
Breast cancer is the most commonly diagnosed cancer among women worldwide, and early detection is essential for improving outcomes. Jian Clinic has a unique specialty in treating breast conditions such as hyperplasia, nodules, and cysts through a combination of Traditional Chinese Medicine (TCM) therapies, including therapeutic hot compresses. This expertise positions them well to provide comprehensive support for women with breast health concerns. However, due to the high cost of hiring an in-house ultrasound doctor, Jian Clinic previously had to rely on patients seeking help reactively, after symptoms developed.
Solution: Dr.J AI-powered Screening
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Most Asian women have dense breast tissue, making ultrasound the preferred screening method, particularly for those over the age of 35. Regular annual screenings are recommended, while women at higher risk—such as those with a family history of cancer—are encouraged to undergo semi-annual screenings.
When Dr. Jianguo and Dr. Lucy Chen discovered the Dr. J AI-powered breast screening solution, they recognized it as a game-changer for their clinic. Dr. J provides a non-invasive, affordable, and accurate method for breast health assessments, powered by advanced AI that eliminates the need for an on-site ultrasound specialist. By integrating Dr. J into their services, Jian Clinic can offer proactive and preventive care that is both accessible and efficient, particularly appealing to patients who may have potential breast health concerns.
For clinics like Jian Clinic, Dr. J offers a unique opportunity to enhance service offerings, improve patient engagement, and set a new standard of care in an increasingly competitive healthcare market. Jian Clinic opted for the Dr. J Lite version, which has since become the cornerstone of their breast health screening program. One of the key advantages of Dr. J is that it doesn’t require an ultrasound specialist to operate. Instead, Jian Clinic relies on two trained nurses to perform the screenings, significantly reducing operational costs while boosting service efficiency.
Business Model & Market Strategy
Jian Clinic employs a “go out” market strategy, proactively delivering services to the local community rather than relying on patients to visit the clinic. Every Wednesday and Friday, two dedicated nurses, Lily and Sue, provide affordable breast health screenings for $20 per session, targeting both students and faculty members at nearby universities. The team rents a small office to set up a screening room, equipped with a portable examination bed, making the process seamless and mobile.
Each screening takes approximately 10 minutes, allowing the two nurses to handle 20–30 screenings per day, with the capacity to reach 50 screenings on busier days. The ease of operation provided by Dr. J enables a single nurse to efficiently perform all the screenings, while the second nurse manages patient registration and offers detailed explanations to women identified with breast health concerns. These women are then encouraged to visit the clinic for further treatment.
Jian Clinic provides specialized Traditional Chinese Medicine (TCM) therapies for early-stage breast conditions and collaborates with partner hospitals to refer patients diagnosed with early-stage breast cancer for advanced care. This integrated model ensures a holistic approach to women’s breast health.
Results and Benefits
- Efficient Service Delivery: The user-friendly operation of Dr. J empowers the clinic’s nurses to conduct up to 50 screenings per day, addressing the needs of a large patient base without requiring specialized ultrasound technicians.
- Revenue Generation: At an accessible price point of $20per screening—significantly lower than traditional breast cancer screening costs—the clinic attracts more women to utilize the service, creating a steady stream of revenue.
- By implementing the “go out” strategy, Jian Clinic actively engages with local communities, delivering valuable healthcare services directly to potential patients. This proactive approach not only increases awareness of the clinic’s services but also drives additional revenue through therapy packages offered at the clinic.
Since adopting the “go out” strategy, Jian Clinic has successfully attracted 50 to 80 new patients per month, contributing an additional $50,000 to $76,000 in monthly revenue from breast therapy treatments. This dual approach of offering accessible, community-based screenings alongside advanced therapy options not only addresses a critical healthcare need but also ensures that the clinic remains competitive and sustainable in an ever-evolving healthcare market.
- Patient Satisfaction: The affordable, quick, and non-invasive nature of Dr. J screenings has significantly improved patient satisfaction. Positive experiences encourage repeat visits and generate referrals, further expanding the clinic’s reach.
“Dr. J has completely changed the way we approach breast health at our clinic. It’s affordable, efficient, and has really made a difference for both our patients and our practice. We couldn’t be happier with the results.”— Dr. Jianguo
Using AI and letting our nurses take the lead has really simplified things for us and made the whole experience better for our patients. It feels great to see this approach not only help us grow but also stay true to what we believe in—caring for our community in a holistic way.”