Introduction
Founded by Ms. Chen Jiemei in the early 1980s, HuiMeiShe, also known as “Pretty Valley,” has pioneered natural beauty and wellness services in Guangzhou, China. With over three decades of experience, Pretty Valley has built a strong reputation for high-quality aromatherapy products and holistic wellness services, operating more than 50 branches and supplying over 10,000 beauty salons across the country. Their loyal clientele values natural, effective beauty solutions, making Pretty Valley a trusted name in the industry.
Recently, Pretty Valley saw an opportunity to expand their offerings to meet a growing demand for comprehensive health management services, especially in breast health. Recognizing breast health as an area of rising client interest, they set out to address this critical need. In partnership with Dr. J, an AI-driven breast health solution, Pretty Valley aimed to integrate advanced breast health assessments into their wellness programs, offering scientifically supported health services alongside their beauty treatments. This case study explores how this collaboration transformed Pretty Valley’s service portfolio and client engagement, building trust through objective, data-backed health insights that resonate with today’s wellness consumers.
Overview of Dr. J’s Solution
Dr. J’s AI-driven breast health solution is designed specifically for beauty and wellness centers, allowing them to deliver scientifically grounded breast assessments alongside therapeutic treatments and home-care products. The solution package includes:
AI-Powered Breast Health Assessment: Using a handheld ultrasound device, Dr. J’s system scans breast tissue and employs advanced AI to analyze images in real-time. The AI detects potential concerns such as hyperplasia, cysts, and nodules, or even early signs of breast cancer, pinpointing their locations. This immediate visual feedback builds trust and confidence, as clients can view their breast health status on-screen, providing an objective foundation for assessment and treatment.
Therapeutic Breast Care Sessions: Each 20-30 minute session combines ultrasound, thermal effects, and precision essential oil massages, guided by AI. This multi-faceted approach promotes breast health, offering both immediate and lasting benefits and reinforcing a sense of wellness with every visit.
Functional Garments and Wellness Supplements: Clients can extend the benefits of in-center treatments with specially patented undergarments and wellness supplements for at-home breast care. These products maintain and enhance the treatment results, providing a holistic approach to long-term breast health management.
Package and Pricing Details
In collaboration with Dr. J, Pretty Valley introduced a Breast Care Adjustment Package priced to encourage client adoption:
- Retail Price: $970
- Special Group Price: $670
- Card Membership Price: $560
This package includes a comprehensive regimen of four AI-powered breast health assessments and ten precision essential oil therapy sessions over a structured timeline.
Service Flow
The package is designed to provide clients with a structured, results-focused breast health experience, offering ongoing support and encouraging lasting engagement. The process includes:
Initial AI Health Assessment: Clients begin with an AI-powered breast health assessment, giving them an objective evaluation of their breast condition. This initial assessment establishes a baseline, creating a strong first impression and building trust through data-backed analysis.
Therapeutic Sessions and Follow-Up Assessments:
- After Three Sessions: A follow-up AI assessment tracks initial changes, providing clients with visible progress and encouraging continued engagement.
- After Six Sessions: Another assessment offers further insight into improvements, allowing both the cosmetician and client to see mid-program results.
- Final Assessment After Ten Sessions: This concluding assessment offers a clear, data-driven overview of the treatment’s effectiveness, reinforcing the value of the program.
This flow keeps clients informed and empowered, helping them proactively safeguard their breast health and stay engaged with long-term benefits.
Enhanced Client Experience and Sales Impact
Traditionally, cosmeticians had to verbally explain breast health services, often encountering skepticism. With Dr. J, cosmeticians can now show clients their breast health data directly on-screen, making the conversation objective and data-driven. Clients are more easily convinced when they can see their own breast condition in a clear, scientific format. This transparency and precision have led to immediate results in client buy-in.
“Since working with Dr. J, we’ve seen a 30% increase in acceptance rates for breast health services,” says Joyce, the manager of Pretty Valley’s Guangzhou branch. “With objective assessments, clients are more willing to invest in the package, seeing it as a health investment rather than just a beauty add-on.”
Higher Revenue and Client Retention
The package prices, particularly the special group and membership rates, are designed to encourage clients to make an upfront investment in their health. Offering package pricing also increases client retention, as clients return for each scheduled session. This loyalty has led to a 20% increase in overall client retention.
“As soon as I saw the assessment results, I knew this was something worth investing in,” says Ms. Sun, a returning client. “I’m not just coming for beauty treatments; I feel like I’m actively taking care of my health, and that’s why I keep coming back.”
Sales of Home-Care Products
The AI assessments highlight specific health concerns, which make clients more receptive to recommendations for supplementary products, such as functional garments crafted from patented raw materials and wellness supplements. These products add another revenue stream and create continuity in the client’s health management routine, further strengthening their loyalty to the center.
Revenue Growth and Client Satisfaction
“We sold 12 packages during one weekend, and 112 within the first three months,” shares Joyce, “This new approach has made a big impact on our revenue and client interest.”
“Clients love being able to see their results right there on the screen,” she adds. “It makes everything feel more real for them, and they’re excited to tell their friends about it. Thanks to that, we’re seeing new clients walk in every month just from word-of-mouth.”
Protecting Against Potential Legal Issues
If a client’s AI assessment shows any early signs of breast cancer, Pretty Valley makes it a priority to recommend that they seek further evaluation and treatment from a hospital or qualified healthcare provider. This isn’t just about avoiding legal issues—it’s about putting client health first.
Pretty Valley learned this lesson firsthand after encountering a legal case involving a client who later developed breast cancer and claimed that a massage at Pretty Valley had aggravated her condition. This experience highlighted the risks of offering wellness services to clients with potential health concerns, underscoring the importance of thorough client evaluations.
Before partnering with Dr. J, it was nearly impossible for Pretty Valley to have an in-house medical specialist check each client before every service, which posed ongoing risks for the business. “This partnership with Dr. J provides a powerful tool for us,” says Ms. Chen, CEO of Pretty Valley. “Now, I don’t need to worry about a situation like that happening again.” By implementing Dr. J’s AI assessment, Pretty Valley can now identify clients who may need medical care and ensure they receive appropriate referrals. This allows the center to prioritize client safety while maintaining responsible, high-quality service.